Wednesday, 12 September 2007

Apple launches radio tagging system

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From Broadcast (7 September) by Yvette Mackenzie

Apple has unveiled new technology that enables US high definition radio listeners to "tag" songs that they hear on FM stations for subsequent purchase via iTunes. iTunes Tagging technology, which was developed by Apple in conjunction with iBiquity Digital and major US radio broadcasting groups, was unveiled across the US this week together with the latest iPods.
Apple vice president of iPod product marketing Greg Joswiak said: "When a song plays on your HD Radio that you like, a simple push of a button will tag it and later give you the chance to preview, purchase, and enjoy it with iTunes and your iPod."

The US initiative follows a similar scheme in the UK put together by UBC Media. The Cliq service displays the tracks playing on the radio and allows consumers to buy them immediately.
Cliq is available on new DAB radio sets and also via Java enabled mobile phones. UBC Media chief executive Simon Cole welcomed the introduction of the iPod tag service:
"This is great news for us and for the digital radio industry globally.

"Importantly, it confirms our very strong and long-held belief that radio has a huge part to play in the future of digital music sales and that those sales represent new revenue opportunities for radio".

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